2012: A Landmark Year for Bicycles

The following is a letter from our Executive Director, Dan Rivoire, originally published in our Winter 2013 Spoken Wheel newsletter. As we are approaching a beautiful spring season, full of bicycle fun and events countywide, we are reminded of our ambition, innovation and commitment to make SLO County a great place for bicycles – and it’s all possible because of our dues paying members, volunteers and donations from community members like you!

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In January 2010 the Bicycle Coalition quietly launched a campaign designed to respond to the question: “what does the Coalition actually do?” Our goal was to make it painstakingly clear that we work extremely hard to achieve the mission laid out by our founders; to improve the quality of life in San Luis Obispo County through bicycling advocacy, education, and inspiration. Our strategy revolved around creating strong programs with tangible benefit to the community while improving communications across the board. In order to succeed, we needed to get the respect of the bicycle riding public while capturing the attention of everyone else in the Central Coast. 

“Our goal was to make it painstakingly clear that we work extremely hard to achieve the mission laid out by our founders; to improve the quality of life in San Luis Obispo County through bicycling advocacy, education, and inspiration.”

Three years have passed since we took the first step towards accomplishing our goal and moved into our headquarters at the corner of Morro and Pacific in downtown San Luis Obispo. With the move we brought on the most ambitious addition to our empowerment focused programs while giving the community an image to visualize every time they think of the Bicycle Coalition. Becoming established at our prominent home on the Bill Roalman bike boulevard has been transformational. It is no mistake that 2012 was the strongest year on record for the Bicycle Coalition.

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These three years have built upon the foundation laid by the staff, board, volunteers, and members during our creation in 2001. The foundation is not subsidized bicycles, valet parking, education, or advocacy efforts; it is the understanding that residents are driven by their desire to make San Luis Obispo County an incredible place live, work, and play. Our success is connected directly to the fact that every effort of the Bicycle Coalition relates to that foundation.

Recently, while reflecting on the three years spent in our headquarters, I caught myself thinking, “where has all the time gone?” Before I could blink, a list of epic proportions began to accumulate in my mind. Approved bike plans in every jurisdiction in the County, new active transportation infrastructure projects constructed, increased state and federal funding for active transportation projects, incredible impact through our four programs, and membership numbers growing at lightening speed. Emphasizing direct service and communication has resulted in the best financial position in our history.

“All of this hard work has primed the Bicycle Coalition for incredible growth. We dream of a Central Coast connected by regional paths, filled with bike lanes, and engaged by unbelievable community events. We believe that the Bicycle Coalition will become the strongest voice for community well being on the Central Coast.”

All of this hard work has primed the Bicycle Coalition for incredible growth. We dream of a Central Coast connected by regional paths, filled with bike lanes, and engaged by unbelievable community events. We believe that the Bicycle Coalition will become the strongest voice for community well being on the Central Coast. We will positively contribute to our community in the context of education, health, transportation, culture, and economy. Your support is the reason we exist and the reason we grow. Our gratitude is endless yet we know that your continued investment will best advance our cause. We ask you to look towards the horizon, realize our potential, and put your passion into action. 2013 should put 2012 to shame!

Dan_outofthesaddleBW05See you in the Bike Lane,

Dan Rivoire, Executive Director

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